Privacy Policy

Privacy Policy & Cookie Policy

Understand Your Rights and Obligations. Keep yourself updated on our Terms of Use and browse our website securely. We are dedicated to safeguarding your privacy and intellectual property rights.

Important Privacy Notice

This Privacy Policy outlines how we collect and utilise your personal data, the legal basis for doing so, who can access your information, and your rights regarding your data. Please read it thoroughly.

If the Site features a separate Privacy Statement accessible from the homepage, and there is a conflict between that Privacy Statement and this Privacy Policy, the Privacy Statement will take precedence.

We take your privacy seriously and handle your personal data as detailed in this Privacy Policy. We act as the ‘controller’ of the personal data you provide.

You have the right to object to our processing of your personal data for legitimate business interests or direct marketing purposes (including related profiling). For more information about your rights and how to exercise them, please refer to the section ‘Your Rights’.

Kinds Of Personal Information We Collect And Why

Personal data refers to any information that personally identifies you, either directly (such as your name) or indirectly (such as details about your usage of our products and services). We may collect the following information about you:

Contact Information

Your name, email address, and telephone number enable us to respond to inquiries you make through our Site or regarding the products and services we have agreed to provide to you.

Correspondence

We gather any additional personal data you provide when you contact us via email, letter, telephone, through our Site, by leaving a comment on our Site, or by any other means.

Survey Responses

Information you provide when you participate in surveys, which we use for research purposes.

Transaction Details

We, or our third-party providers, collect information about transactions you complete through our Site to fulfil your orders.

Site Visit Information

Information about your visits to our Site, including traffic data, location data, weblogs, and other communication data, whether for our billing purposes or otherwise, as well as the resources you access.

How We Use Your Personal Data?

We utilise your personal data for the following purposes:

To fulfil your requests for products and services

We use your personal data to accept you as a new or returning customer and to provide you with the products and services you have requested in accordance with our Trading Terms or Terms of Trading.

To send you service-related communications, including updates to our Trading Terms or Terms of Trading

We utilise the contact information you have supplied to communicate with you regarding the products and services we offer. This includes notifying you of significant changes to these offerings, as well as updates to our Trading Terms or Terms of Trading, and any related information.

Direct Marketing (including by third parties)

If you have given consent or if we have the appropriate legal basis, we may use your contact details to send you direct marketing communications and inform you about promotional offers via email, SMS, postal mail, or telephone related to our products and services.

You can opt out of receiving our direct marketing at any time by clicking the “Unsubscribe” link in any of our emails or by contacting us directly.

Our trusted business partners may also wish to use your name, email address, postal address, and telephone number to notify you about similar products, services & promotional offers. We will only share your personal data with our partners if you have consented to this. You can unsubscribe from their communications at any time by clicking the “Unsubscribe” link in any of their emails or by contacting us.

To monitor your interactions with our website, communications, products, and services

We utilise cookies and similar technologies to monitor your activities on our Site. This allows us to offer essential features and functionalities, analyse Site usage & enhance your personalised experience.

To offer and enhance customer support

We use your personal data to deliver and enhance the customer support we offer you. This includes addressing inquiries you may have about our products & services, and ensuring you receive the assistance you need.

To manage our records & enhance data precision

As with any business, we handle personal data as part of managing and maintaining our internal records. This involves processing your personal data to ensure the information we retain about you remains current & accurate.

To investigate, detect, and prevent fraud and uphold legal obligations

In specific situations, we utilise your personal data strictly as necessary to fulfil our legal obligations, which include activities such as fraud detection, investigation, and prevention. This may involve disclosing your personal data to law enforcement agencies upon their request.

Legal Basis for Processing

Data protection regulations mandate that we may only process your personal data if we meet one or more legal grounds. These grounds are defined by data protection laws & we rely on several different grounds for the processing activities we conduct. These include:

Consent

In specific situations, we process your personal data with your consent for the following purposes:

  • Sending you marketing communications regarding our products and services.

  • Sharing your name, email address, postal address, and telephone number with our trusted business partners so they can market their similar products and services to you.

  • Conducting marketing research.

  • Obtaining your credit score to determine the most favourable payment terms we can provide to you.

Necessary for Contract Performance and Compliance with Legal Obligations

We are required to process your essential contact details, payment information, and details about your affiliated business to fulfil the Trading Terms or Terms of Trading between us. Specifically, we rely on this legal basis to:

  • Provide you with products and services.

  • Communicate with you regarding the products and services we provide, including notifying you of significant changes to these offerings or the Trading Terms or Terms of Trading, and related information.

  • Offer & enhance customer support.

  • Notify you about changes to our services.

If you choose not to provide some or all of the aforementioned information, it may impact our ability to deliver our products & services to you. Additionally, in certain circumstances, we use your personal data strictly as necessary to fulfil our legal obligations, including fraud detection, investigation & prevention.

Legitimate Business Interests

At times, it is necessary to collect and use your personal data for our legitimate business interests or those of a third party. These interests include:

  • Providing you with products and services that are relevant and beneficial, including personalised communications & offers.

  • Enhancing our understanding of our customer base to improve products, services & marketing efforts, which can also benefit you.

  • Fulfilling contractual obligations to third parties.

  • Developing and refining our Site to enhance the customer experience.

  • Training our staff to deliver better customer service.

  • Addressing inquiries, complaints, and disputes that may arise in the course of providing products and services.

  • Presenting content from our Site in the most effective manner for you and your device.

  • Ensuring efficient operational management, internal administration, document retention, regulatory compliance, and the exercise or defence of legal claims.

We will not process your personal data if we believe there is a risk to your interests or fundamental rights and freedoms unless another legal basis exists (such as your consent, the performance of a contract with you, or compliance with legal obligations).

Who We Share Your Personal Information With?

We may share your personal data with our suppliers, service providers, and other companies within our group who assist us by providing specific business services and acting as “processors” of your personal data on our behalf. Additionally, we may disclose your personal data if required to comply with legal obligations or to protect the rights, property, or safety of our business, our customers, or others. This may include, in certain instances, sharing information with other organisations for fraud prevention purposes.

In certain situations, the personal data we collect from you may be transferred outside the European Economic Area (EEA) for the purposes described above. Such destinations may not have laws that offer the same level of protection for your personal data as within the EEA. According to data protection regulations, we are obligated to ensure that when we or our "processors" transfer your personal data outside of the EEA, it is handled securely and protected against unauthorised access, loss, destruction, unlawful processing, and any processing that does not align with the purposes outlined in this Privacy Policy.

How Long We Keep Your Personal Information For?

We keep your personal data only for as long as necessary for the purpose(s) for which it was provided. The specific retention period varies depending on the type of data. Factors considered when determining retention periods include:

  • Legal obligations under applicable laws that require data retention for a specific duration.

  • Statutes of limitations under applicable law.

  • Potential or actual disputes.

  • Guidelines provided by relevant data protection authorities.

Otherwise, we securely delete your personal data from our systems when it is no longer required.

Your Rights

You have the following rights regarding your personal data:

Right to Information

You have the right to receive clear, transparent, and easily understandable information about how we use your personal data and about your rights. This is why we are providing you with the details in this Privacy Policy.

Right of Access

You have the right to request access to your personal data (if we are processing it) and certain other information (similar to what is provided in this Privacy Policy). This allows you to verify & ensure that we are using your personal data in accordance with data protection laws.

Right to Rectification

You have the right to request the correction of your personal data if it is inaccurate or incomplete.

Right to Erasure

This is also referred to as ‘the right to be forgotten’. Essentially, it allows you to request the deletion or removal of your personal data when there is no compelling reason for us to continue using it. Please note, this right is not absolute and there are exceptions.

Right to Restrict Processing

You have the right to 'block' or suppress the further use of your personal data in certain circumstances. When processing is restricted, we may still store your personal data but cannot use it further.

Right of Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format in certain situations. Additionally, where applicable conditions are met, you have the right to request that this information be transmitted directly to another party.

Right to Object to Processing

You have the right to object to the processing of your personal data for our legitimate business interests or direct marketing purposes (including any related profiling).

Right to Withdraw Consent to Processing

If you have provided consent for us to process your personal data for a specific purpose (e.g., direct marketing), you have the right to withdraw your consent at any time. Please note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

Right to Lodge a Complaint with Data Protection Authorities

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are dissatisfied with how we have handled your personal data or if you believe our processing of your personal data does not comply with data protection laws.

Our Cookie Policy

We gather information about your Site usage using cookies. Cookies are files stored on your computer, tablet, or smartphone that enable websites to remember your preferences & details about your visit. They assist in presenting content on our Site that aligns with your interests. Cookies are widely used by most major websites.

What Cookies Are Utilised On The Site?

The cookies employed by us and our business partners are generally categorised into the following groups:

Essential

Certain cookies on our Site are crucial for us to deliver the services you have requested. For instance, a cookie may facilitate your login to your account or enable communication between your browser and our Site. Our cookie preference cookie, as described in the section ‘How can I reject or opt out of receiving cookies?’, is also essential. Without these cookies, you may be unable to access our Site.

Analytics

We utilise analytics cookies to assist us in comprehending how users interact with our Site. For example, these cookies count unique visitors or track specific feature usage, rather than simply tallying overall site visits or feature usage frequency. Without these cookies, if you visited our Site once each week for three weeks, we would count you as three distinct users. Analysing our Site's performance and making improvements would be challenging without these cookies.

User Preference Cookies

We employ cookies to enhance your experience by remembering your preferences, which enables us to customise your interaction with our Site based on your preferences. For instance, these cookies remember your settings so you receive consistent content or recognise you when you return to our Site.

Social Sharing Cookies

We utilise third-party cookies to facilitate direct sharing of content on social networking or sharing platforms such as Facebook, Twitter, or Google+. For example, these cookies enable you to ‘like’ or ‘tweet’ about our products or services. Please refer to our ‘Third Party Cookies’ section below for further information.

Interest-Based Advertising

When browsing websites, you may notice advertisements for products and services that align with your interests. Website owners often generate revenue by displaying third-party ads, which helps cover operational costs & typically allows users to access the site without paying registration or usage fees. To enhance the relevance of ads you see, third-party cookies may collect information about your interests, such as the websites you visit & your geographic location. These cookies do not increase the number of ads you view but aim to make the ads more pertinent to your preferences. For additional information, please refer to our ‘Third Party Cookies’ section below.

How Can I Reject Or Opt Out Of Receiving Cookies?

You can decline to accept cookies by adjusting the settings in your browser that allow you to refuse the placement of cookies. However, please note that if you choose this option, you may not be able to access certain parts of our Site. Unless you have configured your browser settings to reject cookies, our system will issue cookies when you visit our Site. Most browsers' ‘Help’ menu on the toolbar provides instructions on how to prevent the browser from accepting new cookies, receive notifications when you receive a new cookie, or disable cookies entirely.

Third-Party Cookies

Some of the cookies mentioned in the ‘What cookies are utilised on the site?’ section above are stored on your device by third parties when you visit our Site. Third parties may also place cookies on your browser to gather information or deliver content & advertisements to you. We do not control these cookies or how third parties utilise them. They are used by third parties to provide services to us, such as analytics.

How To Contact Us?

If you wish to exercise your data protection rights or if you are dissatisfied with how we have handled your personal data, please contact us using the information provided on our website. If you are not satisfied with our response to your inquiries or complaints, or if you believe our processing of your personal data does not comply with data protection law, you can lodge a complaint with the Information Commissioner’s Office (ICO) by:

  • Writing to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

  • Calling: 0303 123 1113

  • Submitting a message through the ICO’s website at: ico.org.uk.

External Links

Our website may include hyperlinks to websites that are owned and operated by third parties. This Privacy Policy does not apply to external websites. We recommend reviewing the privacy statements of any other websites you visit, as they will govern the handling of any personal data you provide while visiting them. We do not assume any responsibility or liability for the privacy practices of these third-party websites, and your use of such websites is at your own discretion & risk.

Updates to This Privacy Policy

This Privacy Policy was last updated on June 25th, 2024.

We may periodically update this Privacy Policy, so we recommend reviewing it each time you provide personal data to us.